A statement by the former beauty queen and creative designer said the theme and name of the outfit known as ``Omowunmi'' label had been created for the urban woman with a social lifestyle.
According to Akinnifesi, the line is a Nigerian-based women’s clothing label that incorporates vibrant, colourful and urban designs on high quality fabrics.
The beauty queen titled her campaign label as ``The Urban Movement: Define Your Own Path”.
She said,’’ It is a means of creating unique apparel and this brand target women between the ages of 20 to 40.
She also said that there were different ranges in the brand of the clothes. The “MOMA range’’ and the ``OMA range.’’
The Moma range of cloth, she said, included the elegant Kaftans for women; the one piece look; well-embroidered rich; effortlessly chic and elegant look.
The Oma range which forms her initials signifies a woman of class who likes to express herself in the simplest form of dressing.
Omowunmi is also a yoga enthusiast and Environmental Ambassador for Lagos State.
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